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Monday, 24 August 2015

3 Important Changes You Should Make in Your SEO Strategy

Search Engine Optimization or SEO is changing rapidly. New updates are launched, new trends are become popular and new strategies are developed. It is something that will continuously evolve with the time. In 2014 alone, the search engine giant Google launched 13 algorithmic updates, which brought change in SEO. There 13 changes are just the notable and more public ones; there are many refreshes and changes that came on daily basis. Search Rank, which offers SEO Services India, is constantly adjusting the SEO strategies for its clients based on a number of factors. The company has recently discussed about the biggest changes of SEO in 2015 and come to know on a conclusion that there are 6 changes that need to focus while doing SEO in this year. Here are those six changes.  


1. Focus on Mobile Traffic 

If you are not searchable on mobile or not having mobile friendly website, you may lose prospective customers. Google has always said that responsive websites provide the best user experience and recently launched a mobile-friendly update “Mobilegeddon” to make mobile searches more user-friendly and advanced. Now, only those websites (in popular category where mobile sites are available in large numbers) that comprise of mobile-friendly designs are getting top position in Google mobile search result. 

 2. Not Only Google, Optimize Your Website for Bing, Yahoo and DuckDuckGo too 

The Best SEO Company in India including Search Rank has predicted that some other search engines begin to more market share. Although, Google will be the most popular search engine in future but other search engines like of Bing, Yahoo and DuckDuckGo, are going to give stiff competition to Google. Firefox has recently kicked out Google from its default search engine and signed a deal for the same with Yahoo. In addition, Google’s deal with Safari is also going to expire in 2015 and reports suggest that both Yahoo and Bing are trying to secure that spot. DuckDuckGo is also expected to take the spot in iOS8 and OS X from Google. When other search engines are becoming more popular then why are you stick with Google only. Optimize your site for other search engines too.  

3. Pay Attention to ROI Metrics Rather than Keywords 

If you are still giving preference to keyword rankings and determining the success of the campaign on the basis of keyword position, then it is time to change your strategy. Wake up! And don’t give so much importance to keywords. If a business owner spends money on SEO, he/she wants ROI instead of top ranking for a keyword. The reason behind the failure of most of the SEO campaign is that companies focus on keyword ranking rather than giving high return on investment to their clients.

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