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Friday, 5 June 2015

Doing SEO for a Bad Product is Like Putting Lipstick on a Pig

What we tried to convey through our blog title is you can’t promote a bad product in the search engine by applying even the best SEO techniques. This is reality and everyone should know it. Search Engine Optimization (SEO) is an integral part of digital marketing used for promoting a product or service in the search engine result pages. 

But, there is a limitation for SEO. It can’t help a bad product or company to get brand identity on the web because both the search engines and the web users have become so smart. The search engine giant Google regularly updates its algorithm to maintain the standard of its search results. On the other hand, people read about the services and the companies on various websites and the social media networks. 

So, it is very important to increase the quality of product or the services you offer in order to get maximum business from the web. Search Rank India, one of the best SEO Service Providers in India, always enquire about the client’s business before taking any project as the company doesn’t intend to make false promise with the client for taking his/her business to the top even when it lacks quality. It is a truth that you can’t promote low quality product on the web in the current time. 

Google has given complete freedom to its users in reviewing the product or services of a company before making final selection. There are hundreds of product review websites where the users read about the performance of product or the services of a company. And, if your product or the company lacks quality, you can never get success. 

Flipkart and ShopClues are a great example of that. 90 out of 100 people would prefer Flipkart over ShopClues for buying online products as they always get genuine product with quality on the Flipkart e-shopping portal. Moreover, the users also get an opportunity to check the product before paying money for Cash on Delivery service. 

However, ShopClues which spends so much money on advertising and promotion, doesn’t provide this kind of high standard and customer oriented services. Thus, users always prefer Flipkart over ShopClues. Next time when you’ll blame your SEO service provider for the failure of your product or services, keep this thing in the mind.

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