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Wednesday, 21 January 2015

4 Mistakes in SEO Causes Website Penalization

Sometimes your website gets penalized due to some carelessness in Search Engine Optimization (SEO) method. No any SEO executive has a purpose to get penalty for the website, but sometime they use black hat technique or do so some SEO mistakes that could be the reason to penalize your website. 
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Improper link building: 

Many businesses establish relationships with other businesses to enhance their profit. Likewise, Most of the websites are having links of other pages. If the linking of webpages is from both ends then it is good from SEO point of view and it is known as reciprocal link building. If both websites are of same theme i.e. same category then no problem at all, but absolutely different categories of webpages could be violate the terms and services of the leading search engines. So it is suggested to research on the categories of the website before link building process.

Willy-nilly link affiliation: 

Affiliate Linking is either the best or the worst program that could be able to help SEO or Kill it. So, it is frustrating for the SEO executives or webmasters sometimes. Therefore it is suggested to participate in 100% trusted affiliation programs. 

Backlinks through influencer: 

Many website owners buy backlink through the influencer i.e. a website or blog that has very good Page Rank. Suppose, you have performed a paid linking on a blog for your website and you are getting more traffic in your business. But these effects will be for very short time interval, because there will be a lot of links of other similar websites. To overcome with this problem you must ask the influencer to use no follow links. 

Niche Guest Blogging: 

Guest blogging is an awesome thing for SEO, if you are aware about its pros and cons. If you do anything wrong then it can be very harmful for the website. Hence it is suggested to be careful while doing guest blogging. 

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